Small Business - General & Miscellaneous, E-Commerce - Reference

E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

Name: E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization
Author: Brychan Thomas
ISBN: 9781605669984

by Brychan Thomas (Editor), Geoff Simmons

Available on Bookshop Write a review

Books.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.

Overview

Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace.

E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.

Synopsis

"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.