Effective Business Writing

Clear and distinctive written communications are essential if you wish to create a favorable impression and project personal and corporate personality. Effective Business Writing will help readers formulate a systematic approach to writing that makes it easier and quicker to get the right words down, avoiding the dangers of bland and formulaic approaches.

Patrick Forsyth runs Touchstone Training & Consultancy and specializes in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books, including "Motivating Your Staff", "Successful Time Management" and "How to Write Reports and Proposals". He writes regularly for a number of business journals, and for Writing Magazine, and devises and writes training materials.