Overview
To communicate effectively it is vital that our mode of communication is clear and concise. When conveying our message, the written word must contain all the elements of good writing - including style, sentence structure, choice of words and the way that they are used - to ensure that the message is understood as intended.This fully updated fourth edition of John Foster's book is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living using their writing skills.
Offering advice on the basic principles of grammar as well as covering essential editing skills, Effective Writing Skills for Public Relations includes guidance on: developing and policing a house style; avoiding cliches and jargon; editing skills; ensuring readability; writing press releases; public speaking and speech writing; proof correction marks; the legal issues facing writers.
This new edition also includes new information on developing an internet presence, writing and designing ezines, creating a good website, controlling emails for maximum efficiency and setting up an online media centre.
Effective Writing Skills for Public Relations can be used as a continuous professional development plan. It is also recommended reading for students of the Chartered Institute of Public Relations (CIPR) Diploma.
Synopsis
Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication. It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases. It includes advice on policing house style with attention to punctuation, headlines, captions, and overall consistency. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.
The fourth edition includes new sections on websites, emails, and other online communication. Standard proof correction marks are included together with a glossary of terms. The author draws on the authority of established style guides, including the Oxford Guide to English Usage.