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Overview
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Synopsis
Donald and Jill B. Treadwell (respectively: communications and public relations, Westfield State College) guide students from the basic foundations of public relations writing—research, planning, ethics, organizational culture, law, and design—through the production of public relations materials. This updated edition focuses on identifying and writing public relations messages, and examines how public relations writing differs from other forms of writing. Full chapters are devoted to writing for the Web, delivering crisis messages, and broadcast and speech writing. Annotation ©2004 Book News, Inc., Portland, OR
Editorials
The Journal of Entrepreneurship
"Each chapter has clear learning objectives, excellent exercises and discussion questions, which make the book valuable for teachers, students and practitioners alike."Michael L. Kent
"Public Relations Writing is currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations of how to write an assortment of public relations documents and includes examples of each. Treadwell and Treadwell also spend time dealing with the aesthetics of public relations or how documents should look (color, paper, format, etc.) as well as how they should be written. Of special note are the excellent discussions of communication theory that many of the other writing texts lack. "
Bonita Dostal Neff
"This book integrates experiential exercises useful to understanding writing from an organizational perspective. The assignments require a student to become knowledgeable about the Internet and work as a member of a team. The text/workbook concept is very helpful if the course is taught online. The references to resources are invaluable for research. "