Business Writing & Communication, Business Writing, Public Relations

Public Relations Workbook : Writing and Techniques

Name: Public Relations Workbook : Writing and Techniques
Author: Raymond Simon, Joseph M. Zappala
ISBN: 9780844236674

by Raymond Simon, Joseph M. Zappala

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Overview

Public Relations Workbook: Writing & Techniques is an ideal course supplement or a self-guided course in itself. Users of this book will learn to prepare a news release, plan special events, write a speech, produce a newsletter, work with journalists, navigate complex ethical situations, and handle crises. Informed by the authors' decades of public relations professional and teaching experience, this hands-on book gives practical advice and provides challenging research, writing, planning, and discussion assignments based on real-life public relations activities, events, and problems.