Overview
Essential Strategic Management presents straightforward and concise explanations of the essential concepts, research findings and theories which are to be found in the strategic management field. This book recognises the complex, changing and diverse nature of the theory and practice of strategic management. It sets out to make this theory and practice coherent and intelligible without oversimplifying it.
Essential Strategic Management gives you - - a detailed examination of the processes and techniques which are used in strategic planning - specially designed worksheets for students and managers wishing to work through a strategic planning process - comments and keypoints to help the reader draw together the current state of knowledge on strategic management - boxed 'research capsules' giving summaries of research studies - emphasis on concepts and tools as well as research findings and theory.
concise coverage strategic management Provides help with identifying strategic issues and doing strategic planning Looks at research findings and theory as well as concepts
Essential Strategic Management presents straightforward and concise explanations of the essential concepts, research findings and theories which are to be found in the strategic management field. This book recognises the complex, changing and diverse nature of the theory and practice of strategic management. It sets out to make this theory and practice coherent and intelligible without oversimplifying it.