Books.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.
Overview
Designed to prepare readers for success in graphic design, the third edition of EXPLORING THE ELEMENTS OF DESIGN has been completely updated to reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this book provides readers with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that readers have all the information needed to work in the ever-changing world of graphic design.
Editorials
From the Publisher
"A straightforward and easy-to-understand approach to graphic design related terms, techniques and principles. Exploring the Elements of Design is part reference guide, part design showcase and part professor's aid."Library Journal
Conceived as a primer for beginning and intermediate designers, Exploring the Elements of Design is a straightforward, dynamic presentation of the latest in graphic design concepts. The text explores primary design elements and principles as well as theories in the use of color, typography, and imagery, with each concept accompanied by examples from contemporary graphic designers. Recent insights on creative thinking, visual problem solving, and research strategies are also presented, and the book concludes with an overview of the field of graphic design and related career options. Both authors teach in the Communication Arts Department at the Art Academy of Cincinnati.
Zapaterra's Art Direction and Editorial Design covers much of the same territory as Evans and Thomas's book, but not in as much depth. It is, however, more accessible and inspiring. The examples and case studies Zapaterra uses to illustrate the fundamentals of visual journalism are taken from fresh and exciting sources in America, England, Brazil, France, and Germany and from the Internet. One can compare design in the New York Times Magazine, for instance, with that of Folha de S. Paulo. The author has written four books on design and is a regular contributor to Design Week and Grafik. Zapaterra's book is highly recommended for all collections, while Evans and Thomas's is recommended for academic collections.
—Daniel Lombardo