Overview
Offering a fourteen-chapter format, this brief book provides readers with a “quick read” integration of the most pertinent issues in international business. A micro and macro focus appeals to readers' separate roles as managers and as citizens.
Chapter-opening vignettes illustrate the importance of chapter material.
For anyone with international business responsibility.
Synopsis
This textbook on the business aspects of globalization covers operational objectives and means, challenges, the management of the international value chain, control of international operations, and individual and company concerns. Specific chapters discuss international competitive strategies, forms of operation, national differences, linkages among countries, stakeholders, manufacturing, marketing, payments and collections, risk management, governance of operations, ethics and social responsibility, and careers in international business. Annotation c. Book News, Inc., Portland, OR (booknews.com)