Advertising - General & Miscellaneous, Marketing - General & Miscellaneous, Small Business Management
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Overview
A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing. In this expanded edition, Levinson identifies the fastest-growing markets today as well as the latest strategies, up-to-date information on new technologies, new programs for targeted prospects, and management lessons for the twenty-first century.When Guerilla Marketing was published in 1983, Jay Levinson was the first to present this innovative, take-no-prisoners approach to marketing for the small business owner. Now completely revised, Levinson identifies how to reach the fastest-growing markets of the '90s.
Book Details
Published
October 14, 1993
Publisher
Boston : Houghton Mifflin, 1993.
Pages
327
Format
Paperback
ISBN
9780395644966