Marketing Services, Library Administration
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Overview
Having directed marketing and development for the Denver Public Library and other public and private concerns, Walters explains how library professionals can market their library using advocacy, programming, fundraising, partnering, public relations, community building, advertising, and other tools. The three parts cover strategic planning for libraries, the specifics of a marketing plan, and new directions in marketing; they can be used together to outline a whole approach, or separately to address specific issues that arise. The disk contains worksheets, questions, and exercises that library administrators can use in workshops for staff or other groups. Annotation ©2004 Book News, Inc., Portland, ORBook Details
Published
April 30, 2003
Publisher
Neal-Schuman Publishers Inc
Pages
257
Format
Hardcover
ISBN
9781555704735