Public Relations, Marketing Services, Library Administration
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Editorials
Booknews
Explains how librarians can use marketing principles and techniques to attract more people seeking information and services, and also to increase the support among public officials, civil and neighborhood associations, and other groups and individuals. Acidic paper. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
February 28, 1992
Publisher
Neal-Schuman Publishers Inc
Pages
103
Format
Hardcover
ISBN
9781555700959