Join Books.org — it's free
Home > Books > Managing New Products

Marketing - General & Miscellaneous, Product Management
Managing New Products by Thomas D. Kuczmarski — book cover

Managing New Products

by Thomas D. Kuczmarski
Write a review
Log in to track your reading progress.

Reviews

There are no reviews yet. Log in to write one.

Book Details

Published
August 1, 1991
Publisher
Englewood Cliffs, N.J. : Prentice Hall, c1988.
Pages
250
Format
Hardcover
ISBN
9780135507162

More by Thomas D. Kuczmarski

Innovation
Innovation
Innovating... Chicago-Style
Innovating... Chicago-Style

Similar books

Brand Aid
Brand Aid
Pro Logo
Pro Logo
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
Creating and Dominating New Markets
Creating and Dominating New Markets
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Soul of the Corporation: How to Manage the Identity of Your Company
Soul of the Corporation: How to Manage the Identity of Your Company
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
The Product Manager's Desk Reference
The Product Manager's Desk Reference
New Product Blueprinting : The Handbook for B2B Organic Growth
New Product Blueprinting : The Handbook for B2B Organic Growth