Managing Technological Innovation: Competitive Advantage from Change,

This introductory guide explains the importance of managing information technologies and highlights the potential of technology to create new business opportunities. Betz (management of technological systems, University of Maryland, College Park) discusses the management of technology from both descriptive and prescriptive approaches, identifying historical patterns and assessing the possibilities for future development. He considers the competitive advantages, the organizational prerequisites, and the capacity to plan for innovation. Annotation ©2004 Book News, Inc., Portland, OR

FREDERICK BETZ, PhD, is a professor in the Department of Management of Technological Systems at the University of Maryland University College (UMUC) in College Park.