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Marketing Management by Philip Kotler — book cover

Marketing Management

by Philip Kotler
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Book Details

Published
April 1, 1972
Publisher
Englewood Cliffs Prentice-Hall 1972
Pages
887
Format
Hardcover
ISBN
9780135573891

More by Philip Kotler

Repositioning Asia: From Bubble to Sustainable Economy
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A Framework for Marketing Management
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Kotler on Marketing: How to Create, Win, and Dominate Markets
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