Business & Economics, Strategic Planning
Networks, Alliances And Partnerships In The Innovation Process
John De La Mothe (Editor), John De La Mothe
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Synopsis
Fifteen chapters examine how firms align themselves, how networks and partnerships improve innovation, and how they affect marketing. Issues concerning framework, assessment and measurement, industry strategy, and policy are highlighted. Spatial effects, such as those found in geographic clusters or in regional systems, are not considered. Annotation (c)2003 Book News, Inc., Portland, OR
Book Details
Published
September 1, 2002
Publisher
Springer-Verlag New York, LLC
Format
Hardcover
ISBN
9781402071720