E-Commerce - General & Miscellaneous, E-Commerce - Management, Marketing - General & Miscellaneous, General Web Site Design/Development, Advertising - Media & Media Planning, Online Marketing, Web Site Design, Digital Media & New Communications Technologi
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Overview
A comprehensive resource on implementing a one-to-one marketing strategy on the Web
With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.
Book Details
Published
February 9, 2001
Publisher
New York ; John Wiley, c2001.
Pages
368
Format
Paperback
ISBN
9780471404002