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Overview
Negotiating is a crucial skill for anyone running a business, but they don't teach this art in photography school. The Photographer's Guide to Negotiating gives specific tips for negotiating assignment deals, digital and electronic rights, stock photography sales, contracts, purchases, and more. Interviews with an art buyer, a photographer, and a photographer's rep give photographers extra insight-and maybe even the upper hand in many negotiations. Everyone negotiates in everyday life. This book shows photographers how to take those skills and successfully apply them to business deals.Synopsis
While there are many books for professional photographers that deal with business, few address the issue of negotiating. In this practical guide to the art of negotiating, photographer and business consultant Weisgrau uses a friendly tone as he explains the need to negotiate, and describes planning, strategy, and psychological aspects of negotiating. He also addresses specific areas of negotiation such as assignments, contracts, stock photography fees, and purchases; and includes interviews with negotiators. Annotation ©2005 Book News, Inc., Portland, OR