Enterprise Computing - General & Miscellaneous, Product Management, Marketing - Professional & Reference
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Overview
This book is a systematic approach to conducting a product or service analysis. By working through the marketing tasks and processes in this book, you'll: profile the value and performance of your entire line of products and services; analyze sales patterns and forecast future sales potential; determine profitability product by product and calculate return on investment; and much more. It also equips you with more than 35 formats that, once completed, will identify top performers and impact future marketing investment decisions.Book Details
Published
May 1, 1993
Publisher
Lincolnwood, Ill. : NTC Business Books, c1993.
Pages
112
Format
Paperback
ISBN
9780844235776