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Marketing & Sales Management, Strategies for Managers
Preparing the Marketing Plan by David Parmerlee — book cover

Preparing the Marketing Plan

by David Parmerlee
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Overview

Written in an easy-to-understand, timesaving, and practical style, this book leads the reader through every critical marketing task, from developing strategy to improving the bottom line.

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Book Details

Published
June 1, 1993
Publisher
Lincolnwood, Ill. : NTC Business Books, c1993.
Pages
160
Format
Paperback
ISBN
9780844235790

More by David Parmerlee

Auditing Markets, Products, And Marketing Plans (AMA Marketing Toolbox Series)
Auditing Markets, Products, And Marketing Plans (AMA Marketing Toolbox Series)
Developing Successful Marketing Strategies
Developing Successful Marketing Strategies
Evaluating Marketing Strengths and Weaknesses
Evaluating Marketing Strengths and Weaknesses
Identifying the Right Markets
Identifying the Right Markets
Selecting the Right Products and Services
Selecting the Right Products and Services
Auditing Markets, Products, and Marketing Plans
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Preparacion Del Plan de Marketing
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Product Analysis Selecting the Right Products and Services
Product Analysis Selecting the Right Products and Services
Marketing Management Analysis Evaluating Marketing Strengths and Weakness Es
Marketing Management Analysis Evaluating Marketing Strengths and Weakness Es
Ama Marketing Toolbox
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