Multimedia Technology - General & Miscellaneous, E-Commerce - General & Miscellaneous, Internet & World Wide Web - General & Miscellaneous, Interactive Multimedia

The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-based Business

Name: The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-based Business
Author: Janice Reynolds
ISBN: 9780080494258

by Janice Reynolds

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Overview

'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software and Internet service provider through effectively marketing your online business.

About the Author, Janice Reynolds

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book. She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.

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Editorials

From Barnes & Noble

The Barnes & Noble Review
Notwithstanding the “dot.bomb” collapse, the Web continues to transform retail. (You’re here. That’s proof.) Whether you’re an entrepreneur or a business executive responsible for a Web initiative, you desperately need trustworthy guidance. Get it here.

Janice Reynolds covers the entire Web life cycle: design, construction, maintenance. She discusses everything from targeting customers to implementing security, infrastructure to quality assurance.

Should you buy “shrink-wrapped” e-commerce software or use a service provider? How do you choose a consultant who won’t rip you off? What’s the fastest, cheapest route to world-class customer service? Thoughtful answers are in here. So is everything that’s new: P2P, Weblogs, updated search optimization techniques, and plenty more. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2003 and Upgrading & Fixing Networks for Dummies, Second Edition.

Paolo Cordone

Where the book really stands out is in providing an overall and firm understanding of the processes of creating, building and maintaining an e-commerce Web site. Alone for this, the author deserves a praise.
—First Monday

Todays Librarian

Reynolds completely covers the rudiments of e-business with succinct guidance on how to analyze, build, maintain and operate web businesses. ... This would be an ideal companion to more detailed references that lack the breadth and simplicity of Reynolds' work.