General & Miscellaneous Artisitic Techniques, Art Business & Marketing, Graphic Design - History & Criticism
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Overview
Clarifies the design process & shows non-designers how to define their needs, find the right designers to meet those needs, & establish an ongoing dialogue to get the job done right. Basic & valuable information about typography, production, & desktop publishing is supplemented by step-by-step documentation of 3 typical design projects: a brochure, a newsletter, & corporate stationery. In addition, 14 respected professionals relate insightful first-hand accounts of their working experience in the field. This is the ideal handbook for the growing number of people who need to communicate with designers effectively. Illustrated.This handbook clarifies the design process for nondesigners and shows them how to define their needs and find the right designer.
Book Details
Published
July 13, 1989
Publisher
Watson-Guptill Publications Inc.,U.S.
Pages
160
Format
Paperback
ISBN
9780823058679