Www. Color

While computer technology has improved color fidelity between original and reproduction, designers must be aware of new obstacles it has presented—not the least of which is that chosen colors may not carry through as displayed on the screen. This manual offers expert advice on optimizing image palettes by manipulating “safe” colors to gain control over the end result—no matter what operating system displays it. Extensive examples show the best color work on the Web today, with tips for both what and what not to do to achieve such fine results.

Consulting this useful directory will make life infinitely easier for anyone who wants to get the best results from using color along the information superhighway. While computer technology has improved color fidelity between original and reproduction, designers must be aware of new obstacles it has presented-not the least of which is that chosen colors may not carry through as displayed on the screen. This manual offers expert advice on optimizing image palettes by manipulating "safe" colors to gain control over the end result-no matter what operating system displays it. Extensive examples show the best color work on the Web today, with tips for both what and what not to do to achieve such fine results.

Roger Pring is a graphic designer, educator, and author with particular expertise in the current state of design and typography for the Internet. He lives in London.