This introduction to all sectors of the travel industry gives readers a sturdy foundation for all future travel studies. It reviews major travel brands that have become staple parts of the industry landscape, and it delves into the implications of Internet travel sales. The highly practical treatment of the material ensures that readers understand all the facts, insights and insider knowledge needed to succeed in the travel business. The author has taken an 'evergreen' approach in writing this book, ensuring that its content will not become obsolete in a swiftly changing sales, service and marketing environment. The user-friendly format uses multiple headings, boldface and italicized items, bullet points, photos, sidebars and charts that reinforce learning. Finally, questions for consideration and entertaining, creative activities reinforce the material in each chapter.
About the Author, Marc Mancini
Marc Mancini is currently an Adjunct Professor of Travel at West Los Angeles College and is one of the travel industry's best ?known speakers, educators and consultants. Dr. Mancini's client list includes some of the most prestigious companies in the business. Dr. Mancini has designed or given seminars for virtually every travel association as well as for numerous international tourist offices. He has authored or produced twelve books, twenty-nine videos, twenty-seven websites and over two hundred articles. His works have been syndicated by the Los Angeles Times and he has appeared on CNN, ABC's Good Morning America and Showtime. Marc Mancini is a graduate of the University of Southern California's prestigious film department and he was named 'Educator of the Year' by the International Society of Travel and Tourism Educators. He holds a BA degree from Providence College and an MA, MS, and Ph.D. from the University of Southern California.
