Selling Destinations

SELLING DESTINATIONS has been the travel professional's definitive guide to matching travelers with the destinations that are most appropriate for them. Informative and tightly organized, the book is a visual encyclopedia, with hundreds of maps, charts, and other illustrative materials. Detailed information on attractions, climate, lodging, and cultural patterns as well as sample itineraries and profiles of typical visitors to each destination round out the coverage. New To This Edition: Fully updated and expanded information on climate, modes of travel, local customs, lodging, itineraries, major attractions, and, of course, sales strategies.

SELLING DESTINATIONS has been the travel professional's definitive guide to matching travelers with the destinations that are most appropriate for them. Informative and tightly organized, the book is a visual encyclopedia, with hundreds of maps, charts, and other illustrative materials. Detailed information on attractions, climate, lodging, and cultural patterns as well as sample itineraries and profiles of typical visitors to each destination round out the coverage. New To This Edition: Fully updated and expanded information on climate, modes of travel, local customs, lodging, itineraries, major attractions, and, of course, sales strategies.

Marc Mancini is a Professor of Travel with the West Los Angeles College. He is the author of Selling Destinations, Conducting Tours and Cruising a guide to the Cruise Line Industry. All three texts are market leaders in their respective fields. Marc Mancini has been awarded Educator of the Year by the International Society of Travel and Tourism Educators. He publishes regularly in Travel weekly and Travelage West and is a well known and regular speaker at Travel Trade conferences.