World Travel & Destinations, Cruises and Cruise Ships, Oceans, Seas & Coastal Areas - Travel
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Overview
This comprehensive new guide, written in conjunction with the Cruise Lines International Association (CLIA), explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional materials. The variety of activities — including Internet activities — found throughout reinforces concepts through practical application of learned material. Information on how to obtain Cruise Lines International Association certification is included.Editorials
Booknews
Explains cruising, the fastest growing segment of the travel industry, in detail, covering everything from who cruises and why, to successfully marketing and selling cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, how the industry operates, and promotional materials. Includes discussion questions and Internet and other activities in a workbook format, as well as a resource list of organizations. The author teaches travel at West Los Angeles College. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
September 3, 1999
Publisher
Albany, NY : Delmar Thomson Learning c2000.
Pages
216
Format
Paperback
ISBN
9780766809710