Overview
To use it well, all of the digital software that has become industry standard -including PageMaker, QuarkXpress, Illustrator, FreeHand, InDesign, Photoshop, and Acrobat- require extensive printing knowledge. Even Web designers, since it is impossible to increase the resolution of Web projects, must begin their planning in print. That's why Introduction to Digital Publishing is a 'must' for students and professionals alike! This comprehensive, highly practical orientation to the real, day-to-day aspects of working in printing, Web design, marketing and advertising, and graphic design effectively captures and organizes essential knowledge in a single, easy-to-read volume. The book includes in-depth information about hardware and software requirements, insights into the similarities and differences among technologies, extensive coverage of typography basics, plus astute observations gleaned directly from the author's knowledge of design principles and printing history. It goes beyond the software-specific manuals to equip new designers with the foundation they need to succeed in the highly competitive print, Web, and multimedia industries.
Synopsis
This book/CD-ROM package addresses day-to-day aspects of printing, Web design, marketing and advertising, and graphic design in the field of digital publishing. Emphasis is on practical skills covering the requirements of offset lithography, screen printing, electrostatic printing, and inkjet printing, plus the needs of Web site creation. The integration of FreeHand and Illustrator with the rest of the software used by the publishing industry is also stressed. The book assumes computer literacy and a basic knowledge of at least one page layout program. The accompanying CD-ROM contains skills exams, free fonts, trial versions of popular digital applications, and a complete HTML Web site. Bergsland is an instructor and curriculum designer at Albuquerque Technical Vocational Institute. Annotation c. Book News, Inc., Portland, OR
Booknews
This book/CD-ROM package addresses day-to-day aspects of printing, Web design, marketing and advertising, and graphic design in the field of digital publishing. Emphasis is on practical skills covering the requirements of offset lithography, screen printing, electrostatic printing, and inkjet printing, plus the needs of Web site creation. The integration of FreeHand and Illustrator with the rest of the software used by the publishing industry is also stressed. The book assumes computer literacy and a basic knowledge of at least one page layout program. The accompanying CD-ROM contains skills exams, free fonts, trial versions of popular digital applications, and a complete HTML Web site. Bergsland is an instructor and curriculum designer at Albuquerque Technical Vocational Institute. Annotation c. Book News, Inc., Portland, OR (booknews.com)