Electronic Publishing, Desktop Publishing, Graphic Design - Typography

Looking Good in Print: A Guide to Basic Design for Desktop Publishing

Name: Looking Good in Print: A Guide to Basic Design for Desktop Publishing
Author: Roger C. Parker
ISBN: 9780940087057

by Roger C. Parker

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Overview

The fourth edition has been updated to reflect the now-mature desktop publishing world, covering all the commonly used print publishing formats.

The book coaches designers to design with the reader (and readability) in mind, taking advantage of the strengths of the print medium while finessing its weaknesses, and avoiding both common and obscure design pitfalls.
Continues and expands the popular Looking Good series, which has sold approximately 300,000 copies across all titles.

Now celebrating its 10th anniversary with nearly a quarter million copies sold, Looking Good in Print has become a classic and virtually launched an entire genre. Recognized as the definitive work in its category, this booke features new information on service bureaus, color and printing, color lasers, new technologies, and much more.

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Editorials

MacWeek

"A graphic design primer for anyone who wants to design better-looking...desktop-published printed material."

New York Times Book Review

"If you can afford only one book on desktop publishing, this is the one."

PC Week

"Looking Good in Print is an excellent and valuable resource."

School Library Journal

YA-Not only a must for beginning desktop publishers, this succinct compilation of design basics will also prove useful for more experienced teenaged hackers, clearly setting down instructions for what may have been achieved previously through trial and error or intuition. Focusing on elements such as relevance, consistency, and contrast, Parker steers clear of trendiness and emphasizes functionality in his description of and formulae for ``looking good.'' On nearly every page, visual or textual examples demonstrate how a few clicks of the mouse or command key can make a document difficult to read-and how to fix those problems. Chapters cover the ``Tools of Organization'' (grids, subheads, etc.), the ``Architectures of Type'' (typefaces and kerning), and ``Working with Color.'' Later chapters apply these basics, outlining prototypes for designing newspapers, advertisements, books, and business communications. Because the book is not specific to a particular computer system, it won't become dated quickly.-Jennifer A. Phillips, Carnegie Millon University, Pittsburgh, PA