Selling to Win

Updated and revised, this third edition of Selling to Win is even more effective, highlighting the important changes needed to sell and win business in an evermore sophisticated and competitive marketplace. It gives practical advice on how to:
- Get a sale when your service is not the cheapest
- Turn your customer into an ambassador
- Build a positive attitude
- Beat the competition
- Close a sale This is a valuable book, recognized as an effective and powerful sales-improvement guide.

Richard Denny is a renowned expert on all aspects of sales and selling. Author of "Selling to Win", he has been sharing his ideas on success and achievement around the world for over 20 years. A highly sought-after motivational speaker, he has helped thousands of people to succeed and he is also the author of "Winning New Business", "Motivate to Win", "Communicate to Win" and "Succeed for Yourself" (all published by Kogan Page).