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Overview
More than just capturing the elusive image, successfully running your own photography business in today's market demands the savvy and insight contained in this guide. The Big Picture is an indispensable business reference, packed with the real-world advice you need to make the most from every photo you produce.Whether you specialize in stock imagery, wedding and portrait photography, advertising or fine art, you'll find in-depth information
The sample forms, contracts, letters, estimates and formulas inside will immediately help you negotiate and increase your potential revenue.
So when it comes to professional photography, think BIG! With this essential guide, you've got the business skills you need to grow your talent into a highly successful career.
Editorials
Library Journal
This handy book offers valuable practical advice on the business of photography, notably on negotiating fees and permissions. Although clearly of most value to professionals, the book will also appeal to amateurs wishing to earn a little extra income. With his considerable knowledge and experience, Jacobs (Selling Photographs and Selling Stock Photography) guides readers through the often confusing terrain of copyright. He also addresses the pricing of photographs, the art of negotiation (offering sample agreements and contracts), book proposals, and special-interest topics, such as portrait and wedding photography, photography as fine art, and photography in the digital age. Separate chapters are devoted to working with different types of clients: editorial, advertising, stock, commercial studio, and corporate. The book concludes with a listing of sources of information, including books for further reading and professional organizations. This useful and reasonably priced book is recommended for all libraries.--Raymond Bial, Parkland Coll. Lib., Champaign, IL Copyright 2000 Cahners Business Information.\Book Details
Published
March 1, 2001
Publisher
Writer's Digest Books, c2000.
Pages
224
Format
Paperback
ISBN
9780898799699