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Visual Communication: Images with Messages by Paul Martin Lester β€” book cover

Visual Communication: Images with Messages

by Paul Martin Lester
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Overview

This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.

Synopsis

Explores the meaning of elements of visual communication, with sections on scientific and medical perspectives of the eye and light, theoretical approaches to visual perception, and ethical issues related to persuasive images and stereotyping. Chapters in a fourth section analyze examples from specific media from personal, historical, technical, cultural, and critical perspectives. Includes some 250 b&w and color photos and illustrations. The author is affiliated with California State University-Fullerton. New to this second edition is material on the Internet and the Web. Annotation c. Book News, Inc., Portland, OR

About the Author, Paul Martin Lester

Paul Martin Lester is a tenured, full professor of communications at California State University, Fullerton. After receiving an undergraduate degree in journalism from the University of Texas at Austin and working as a photojournalist for The Times-Picayune in New Orleans, Lester received his Master's from the University of Minnesota and a Ph.D. from Indiana University in mass communications. He is the author or editor of VISUAL JOURNALISM: A GUIDE FOR NEW MEDIA PROFESSIONALS (with Christopher R. Harris); IMAGES THAT INJURE: PICTORIAL STEREOTYPES IN THE MEDIA, Second Edition (with Susan Ross); DESKTOP COMPUTING WORKBOOK, PHOTOJOURNALISM AN ETHICAL APPROACH; and THE ETHICS OF PHOTOJOURNALISM. In addition, Lester has published numerous articles in major communications journals. He has given keynote speeches, panel discussions, presentations and workshops throughout the United States and in Australia, Canada, South Africa, Spain, Sweden, and the Netherlands. Lester's areas of expertise include e-learning, photojournalism practice, mass media and professional ethics, desktop and Internet publishing, visual communications, and new communications technologies.

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Editorials

From the Publisher

"I wish this book had been available when I was a student."

"VISUAL COMMUNICATION is more accessible, thorough, and well-organized than other texts, and it covers a broader range of material, combines theory with engaging applied learning case studies and interpretive scenarios."

Book Details

Published
February 1, 2010
Publisher
Cengage Learning
Pages
448
Format
Paperback
ISBN
9781439082829

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